Reed Gift Fairs attract the highest numbers of buyers and distributors across the following categories: gift, kitchen, homewares, kids, toys & games, seasonal, jewellery & fashion and stationery. Operating for over forty years, the four trade fair events are held in both Sydney and Melbourne.

The organisers wanted brand new feature areas - cafes, lounges, bars and pampering spaces - across the board. The designs had to be modular for ease of transport, reinstall, and redesign across multiple shows and multiple venues each year.

The Wine Bar was made up of four 6x6m modular pergola structures. They could be used together or independently, and could be painted to suit the theme. Furniture, plants and signage were used to complement the space.